PLANNERS have refused permission for a digital advert hoarding proposed for vacant land at Custom House Way in Greenock.
Posterplus Ltd wanted to put up the advert structure next to the Lidl store car park. It was to show static images, changing every 10 seconds.
A decision notice issued by Inverclyde Council planning department stated that the overall size and position of the hoarding would result in a “prominent and visually dominant” structure with an “adverse visual impact” on the immediate surrounding area.
In a document submitted to the council, Posterplus Ltd had argued: “The proposal will result in no substantive change to the character of the surrounding area, and, as such the proposal will not be harmful to amenity or public safety in this commercial location.”