A GREENOCK businesswoman is getting on her bike to offer companies and organisations a new way to pedal their wares and get their message across.

Elizabeth Todd (23) has started Whitenuckle Media offering bike trailer advertising.

The service is available in Inverclyde and Elizabeth is also hoping to cash in on the crowds at the Edinburgh Festival next month by offering bike adverts there.

Elizabeth -- who won’t literally be getting on her bike, instead she will recruit young riders to cycle for her -- saw bike advert trailers in London and decided to try it here. She said: “People are looking for something different. This is a novel way of promoting a product or an event. There is no one else in Scotland doing it that I know of.”

She expects clients to use the service as a one-off in support of a wider advertising campaign. Inverclyde Council were the first customer, using Whitenuckle to promote the Olympic Torch event.

An added benefit for advertisers will be an interactive tie-in with social media technology. She explained: “The riders will have smart phones with them and, if they come to a crowd of people, will get a photo, hopefully getting some of the people in it, and post it on social media in real time, tagging businesses where they are.”

Elizabeth was a pupil at Greenock Academy and studied at the Royal Scottish Academy of Music and Drama, playing violin on orchestra tours, including trips to China and Mauritius.

She got involved in marketing the music events and after completing a business and law degree started work in  amarketing role for the Isle of Eriska Hotel near Oban, for which she still freelances through her other marketing company Tweetiepie Media.